They said I was crazy…
But here’s why I don’t care what they think…
Last month taught me something that changed everything. It wasn’t in a boardroom. Or a training session. Or even on the mats.
It happened at a Dodgers playoff game.
My son took his stepdad there. Perfect night. 56,000 fans going wild. They even made the Jumbotron, both of them beaming as the Dodgers crushed it 9-0.
The kind of night every father dreams about.
Until it wasn’t.
They ordered DoorDash on their way home to Newport Beach. Yeah, that Newport Beach. Where people think money keeps them safe.
Dead wrong.
My son opened the door, expecting dinner. Instead, he found pure rage.
A man. Wild-eyed. Unpredictable. Devouring their food right there on the doorstep. His eyes darting with a violence that doesn’t belong in peaceful Newport Beach.
One wrong word. One sudden movement.
That’s all it would have taken.
But my son just walked away. Left the food. Came home breathing.
Why? Because I drilled it into him. How to read danger. How to swallow pride. How to choose life.
Now imagine if he hadn’t known…
If he’d tried reasoning with madness. Or worse – tried being a hero. I can see it now…
The argument. The shove. The glint of a hidden blade….
My phone ringing at 2 AM…
“Sir, there’s been an incident involving your son…”
That night changed me. Not because of what happened.
Because of what almost happened.
And it made me realize something: I’ve been doing this all wrong.
For years, we’ve priced our training like a premium luxury. Because that’s what the industry expected.
But this isn’t about industry rules anymore.
This is about your family getting home alive.
That’s why this Black Friday, I’m about to do something my partners say will destroy everything we’ve built.
And honestly? They might be right.
But I don’t care anymore.
Because your life matters more than our profit margins…
So here is what I’m offering you this Black Friday…
50% off everything we’ve ever created.
Yes everything…
• Every Individual Digital Program & Bundles – 50% OFF (You get lifetime acess. This is the same trainings that saved my son’s life)
• Live Training Events – 50% OFF (Direct access to me and my top instructors. Live training has evolved. Watch the video above to see what I mean.)
Just straight 50% off everything.
Why? Because I’m done watching good people stay vulnerable because of price tags.
I’m done hearing stories about families who “wish they had known” after it’s too late.
I’m done playing by industry rules while violence doesn’t play by any rules at all.
Look, I know what my partners are saying is true…
This price cut might destroy our business model forever.
But you know what destroys me?
Knowing there’s a parent out there, right now, who needs this training but can’t afford it.
Knowing there’s a family who will face a situation like my son did – but won’t know what he knew.
That’s a price I’m not willing to pay anymore.
But here’s the thing…
That’s not even the craziest part of what I’m about to tell you.
Because what I’m going to reveal next made my partners literally walk out of the room…
While everyone else is making you wait until Friday…
I decided to break another rule….
This sale starts NOW.
And it runs until Tuesday, December 3rd at 11:59 PM Pacific.
A full 7 days to get everything at half price…
Why am I doing this?
Because violence doesn’t wait for Black Friday.
Danger doesn’t check your calendar before it strikes.
And that man at my son’s door? He didn’t care what day it was.
This isn’t about following retail traditions.
This is about giving you and your family every possible chance to get this training before you need it.
But I need you to understand something…
This 7-day window is the absolute limit of what I can do.
When December 4th comes…these prices vanish forever.
As a PROT3CT Elite Member…
I wanted to give you even more…
So at checkout add code “elite10” and you’ll get an additional 10% off!
That’s right… this means you get a total of 60% OFF…
And the choice is simple…
Right now, you’re standing at a crossroads.
Path One: Close this page. Save some money. Keep thinking “it won’t happen to me.”
Path Two: Take advantage of this 7-day window. Get the same training that saved my son’s life and thousands more. At 60% off.
The next move is yours.
But remember…
That man didn’t give my son a warning.
He didn’t schedule an appointment.
He didn’t wait for a convenient time.
He just showed up.
And in that moment… only one thing mattered:
Knowing exactly what to do.
(Make sure to use code elite10 at checkout for an additional 10% off)
(There is no limit to the amount you can buy)